Together with EA and Epic Games, the Polish Painkiller developers People Can Fly are certainly doing their darndest to specifically target us connoisseurs with their latest Unreal Engine 3 game, Bulletstorm.

How, exactly, you may ask? Glancing over older press releases (frantic, adrenaline fueled, immersive) for Painkiller, the lingo has been amped up several notches: Symphony, carnage, blockbuster, unadulterated, entertainment, arsenal, outrageously, unprecedented, frantic, yell-inducing, inciting, mayhem, insane, execute, exaggerated, excited, onslaught, cutting-edge.¹

(Only missing the good ol’ slobberknocker and barnburner, in other words.)

Good thing, then, that the just-released debut trailer below should back up some of that smack, too:

Below, a list of excerpts and examples of the aforementioned jargon in action:

1. The developers are slated to deliver a “Blood Symphony of Gunplay and Carnage” packed with “blockbuster moments”¹
2. The developers “believe” in “making killing ridiculous enemies as awesome as possible”²
3. Inspired by pulp and Heavy Metal, the company is collaborating with comic book author Rick Remender, “best known for his original pulp sci-fi series Fear Agent and his work on Dead Space”³
4. The game places specific emphasis on the methodology of the kill: “special kills that reward players with increased upgrade points”⁴
5. The team “dubs the close combat in Bulletstorm ‘creative mayhem'”⁵
6. The company has also done away with the cover systems of today: “Bulletstorm … has no cover mechanism, and we’re turbo sliding 20 or so metres further than science’s popular ‘momentum’ would realistically take us.”⁶

While Wolfire & co. have been shoving it to the mainstream in a slightly different manner, People Can Fly seem to be aiming to counter the current established shooter paradigm in ways that are reminiscent of the Death of Glam Metal!

The question remains, then - which side of the fence is glam metal on, exactly, and what about the Death of Grunge? According to Joystiq, EA have slated Bulletstorm for Q1 2011.

P.S.
Ulysses?

1. http://news.ea.com/portal/site/ea/?ndmViewId=news_view&newsId=20100412006088&newsLang=en [↩] [↩]
2. http://gameinformer.com/b/features/archive/2010/04/16/before-bulletstorm-there-was-painkiller.aspx [↩]
3. http://gameinformer.com/games/bulletstorm/b/xbox360/archive/2010/04/19/inside-bulletstorm-writer-rick-remender-s-head.aspx [↩]
4. http://gameinformer.com/b/features/archive/2010/04/26/killing-with-style-an-illustration-of-bulletstorm-s-skillshots.aspx [↩]
5. Gameinformer May 2010, p48 [↩]
6. http://www.computerandvideogames.com/article.php?id=245721 [↩]